N. Farida, G. Najwa Kirana, B. Jalaluddin, M. Arifin, and A. Majid Toyyibin, “Combination Of Integrated Marketing Communication and Brand Equity Baitul Maal Wat Tamwil in Maintaining Customer Loyalty”, elkahfi, vol. 5, no. 01, pp. 144-153, Mar. 2024.